Saving Our Wildlife, Together
Our Why
Today, animals and plants are dying around the world at the fastest rate since the mass extinction event that killed the dinosaurs. The rapid loss of species is estimated to be between 1,000 to 10,000 times higher than the natural extinction rate. If we don’t do anything to reverse this trend, the animals and plants that we love will be gone forever.
Solution
After hundreds of conversations with community members in San Diego including park rangers and local residents, we started Wiah to help protect and restore our wildlife. Wiah was started with the community, for Earth. We donate 5% of profits to restoring and saving our wildlife.
Keystone Species
We support the restoration of keystone species.
A keystone species is an important organism that holds the ecosystem together. If a keystone species is removed from its environment, the ecosystem would radically change or potentially collapse.
Mexican Gray Wolf
The Mexican gray wolf is a critically endangered species that once numbered in the hundreds of thousands. As people hunted, trapped, and poisoned the wolves, they started disappearing one by one from the wild. Today in the United States, around 241 of these wolves remain in the wild.
Why are Wolves Important?
Wolves are important keystone species that other species in an ecosystem depend on.
When the wolves were gone from Yellowstone, the ecosystem fell out of balance as songbirds left, elk and coyotes became overpopulated and beaver population declined. When wolves were reintroduced to Yellowstone, there was a ripple effect throughout the entire ecosystem, including helping to increase beaver populations and bringing back aspen, and vegetation.
Mission
We donate to nonprofits helping to protect and restore keystone species. The first animal we are focused on helping is the Mexican Gray Wolf. Together, we can create a world where our wildlife is not only surviving, but thriving.
